» E-Mail Blast

Exclusive Custom Blast

All of the content within the Firehouse.com blast is dedicated to your message. This is a great way to announce a new product or service, conduct a survey or contest, feature specially priced items, or simply get your message out to a large dedicated audience.

Blast is delivered to 60,000+ opt-in subscribers who have asked to receive promotional messages from our advertisers. This is not SPAM. Mailing lists are updated daily to ensure you get the newest leads.

ADVERTISER SUPPLIED CREATIVE

Firehouse.com must have all HTML and Text version creative for a FirehouseBlast at least seven business days prior to it running. This will allow for four days for upload and testing, two days for client approval and one day to upload the final approved version and schedule for delivery.

A subject line that meets our approval must be provided.

Due to the strict timeline of the FirehouseBlast schedule, if you do not supply your creative within these deadlines we cannot guarantee its place in our delivery schedule. You may be charged a late fee of up to $500 or your campaign may be delayed or cancelled, depending on the circumstances and amount of time the materials are provided late.

Firehouse.com prefers to have all creative as soon as possible following the signing of an insertion order.

The advertiser should be no wider than 600 pixels and include an HTML version with a file size not exceeding 60K total including all text and graphics, as well as a plain text version. No rich media is permitted. Only text, JPG and GIF images are allowed. Text versions should be no more than 10K and may not include any image files. Blast materials should also include a subject line no more than 25 words or 255 characters. We can also run the subject line through a "Spam-Checker Tool" that points out any verbiage that will be picked up by spam filters.

The HTML ad text versions should include all LINKED text and graphics. Please include full paths for all links and images. (For example, "http://firehouse.com" not "index.html" and http://yoursite.com/images/xyz.jpg -- not "/images/xyz.jpg")

FIREHOUSE.COM DESIGNED CREATIVE

Firehouse.com's team can design an effective and complete FirehouseBlast for your company. This service is provided as an added value to your FirehouseBlast insertion order.

In addition to the above description of the FirehouseBlast document, the following applies to those designed by our team:
RE-CREATION NEEDS

Before we can create your FirehouseBlast, you will need to work with your marketing team and ours to determine the best strategy and a clear, concise design plan for your banner(s). This should include providing:

* URL(s) or direct graphic image(s) to be included in your FirehouseBlast including company logo, products and other related images.

* Advertisers should also provide our design team with a clear concept to include marketing slogans and the mission of your campaign to more rapidly assist us in preparing your FirehouseBlast.

* " Materials may be submitted in Zip format to minimize file size. Clients should avoid sending files zipped using stuff-it expander (common on Mac platform). While some clients may use MAC platform to create their graphics, we prefer those graphics being converted to .eps files. We may be able to open quark files (commonly used for print ads), but some graphic elements critical to the design maybe lost in conversion from MAC to PC. Converting to .eps file will solve this problem.

While reviewing our creative, you must give clear direction as to what graphics and text should be linked, and what URLs each should be directed to.

DEADLINES

The first phase of the design of a FirehouseBlast will take place between the client and sales representative to create a basic design concept.

Please allow up to two weeks before your campaign runs for any Firehouse.com-created FirehouseBlast.

Firehouse.com's design team must have at least five business days to work on the concept and develop the design and HTML and Text versions. The team will then offer the advertiser up to two business days to review it. Following that, we allow up to two days of altering and adjusting the documents as needed before final testing and entering into our system the last day before the campaign is scheduled to start.

Ideally, we prefer to have all creative ideas and related graphic and text AS FAR IN ADVANCE as possible.

Rates

Exclusive Custom Blast - $6,999